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Keynote: Oriol Amat-Analysis of Target Market

 

Oriol Amat, Universitat Pompeu Fabra’s rector (UPF), explained in detail through the case study of the UPF-Barcelona School Management how an institution can rapidly transform its ethos through an effective leadership that includes a strategic committee and its investment in digital tools and analysis of target market.

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Authors
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Cambridge SupTech Lab

Cambridge SupTech Lab

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Jose Miguel Mestanza Hirakata

Cambridge SupTech Lab

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Juliet Ongwae

Cambridge SupTech Lab

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Kalliopi Letsiou

Cambridge SupTech Lab

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Maryeliza Brasa and Samir Kiuhan-Vasquez

Cambridge SupTech Lab

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Matt Grasser

Cambridge SupTech Lab

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Matt Grasser and Kalliopi Letsiou

Cambridge SupTech Lab

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Simone di Castri

Cambridge SupTech Lab

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